La Prairie Cellular Cream Platinum Rare. This skin-transforming formula that recharges the skin's electrical balance with pure Platinum to insure ageless performance, protects the skin's DNA, and replenishes moisture continuously for a look of soft splendor. Pure Platinum inspires perfect balance to improve hydration, protection, and receptivity to nutrients. Exclusive Smart Crystals+ help guard skin's youthful appearance, actively reducing the effects of time resulting in the reduction of lines and wrinkles. Climate-activated hydration adjusts to changing humidity levels and temperatures, continuously providing the perfect level of moisture.